New age business has been changed from brick and mortar to desktops and laptops and even to mobile phones.There is a huge difference between E commerce branding and Products. Branding is not just a logo or tagline or name. A brand is born on someone’s mind. It is emotional more than physical.
Why is it important to have a brand? A brand is always something you can sell, even though there is no product to sell. If you want some money, make a store and sell someone’s product . But if you value equity and goodwill and quality in the market more than anything go for branding.
How to create an E-commerce brand ? Not all products need a full brand strategy. Vision, values and voice of your brand will make a long lasting relationship with your customer.
Brand value showcases the culture of your brand. It will encourage your customers to think big.
Unique selling proposition
If you want make your brand unique come with a USP. Yeah…. here comes the magical recipe of every successful brand. Every brand has different personalities. These personalities make the unique selling proposition of your brand. At least you should have mild interest in that particular niche. What is your business need to achieve form bottom line? What will your brand name bring your users and target audience? It’s nothing but your USP. Tell your target people about your peculiarities and explain to them how it will help you to resolve their problems. How your brand stand differently from other..
Niche market
Market study is important for every bit of your marketing strategy. You should learn the market wisely and find out the target audience. You should make an awareness of the market and how other products of the same niche perform in the market and what are the peculiarities you offer for your target audience. Niche should be like your fella. You should fall in love with that and learn more about how it works in global scenarios. You should have a crazy and weird mindset toward the niche you choose to sell. What you need to follow first is the niche market and to make strategies for your high ticket product with super passionate niche
Target customers
In every kind of trade customers are like Gods. Through your market study you could get a clear awareness about your target customers. You must analyze the problems of your niche customer and make a mitigating strategy through your brand. Conducting surveys could help you in this. Find out your target customers behavior with google analytics. You could efficiently explain your USP to your target customers through blogging and social media. Make your advertisements like a story or fable . So that your target people could easily understand what specialties you will bring them.
Be honest with your policies . A better customer service also could help you for this. Soulful content strategies too could help you for E-commerce marketing.
Content strategy methods
Storytelling
90% of Organizations use content marketing. On top of that it costs 62%less than traditional marketing and generates 3 times leads. Brand storytelling is something that is more creative in a content strategy scenario. Your storytelling methods could give a clear idea about your brands to target customers. Birth of your brand, growth,perseverance, aims everything will motivate your customers and they will be glad to be a part of your journey.
Logo and name
Name of your brand indicates the birth and journey of your brand. If your brand is like your kid, find out a passionate ,creative name for it. Use your creative mastermind for it. It should highlight your brand strategy, it should be meaningful and simple ,short and catchy for everyone. Think about brand giants. What you feel when you hear the name of their brands. KFC,Starbucks,Red Bull, Google , and Apple . Their names and logos are concise and meaningful. Your brand name is the address of your brand.
Catchy tagline
A tagline is a combination of catchy words. Which will make you take action. Remember the AIDA formula. Taglines are the milestone in your advertising campaign. It’s like a one line storytelling. It should honestly depict your brand and appeal to your audience.You can use some tools for this.
Shopify slogan maker
Design hill slogan maker
Oberlo free slogan maker.
